Technology

Improving forecasts through ‘Nudge’ theory

15 November 2017

It is notoriously difficult to predict what’s going to happen with new technologies. However, being able to do so is of uttermost importance in the transport sector. Behavioural Economics, if applied correctly, can help in this almost impossible quest of predicting the speed of adoption of new technology. To illustrate this, we use two very different types of technology, Uber and Electric Vehicles.

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