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UK & Ireland

Making first impressions count

17 August 2017

In a world that is increasingly digital, physical signage may seem like a priority of the past. However, the power of an impactful wayfinding system can provide far more than simple directional guidance — it can be an extension of your brand identity. 

Studying prices and quality of rail passenger services

10 August 2017

Rail fares in most of Europe were at one point strictly regulated as a function of distance, in many cases to avoid private sector railways exploiting their market power. While some European railways still have such “kilometric” fares, at least for longer-distance travel, recent work by Steer Davies Gleave has revealed increasing diversity in not only the structure and level of fares but also how they are sold as tickets.

Optimising event-day mobility experiences

02 August 2017

The sports and events market is having to respond to the rise of digital engagement to ensure that their brands stay relevant and that they can connect with fans. The challenge for these sports brands is how to make the digital content relevant to event day and non-event day attendees. A key part of this engagement is connecting fans with multimodal transport services and using data analytics to improve the end to end journey.

Empowering critical thinking through our R&I programme

21 July 2017

Our internal Research and Innovation programme exists to empower staff to ask demanding questions about what we do and how we do it, and to invest time and energy in developing new methods and answers. We host meetings every two weeks for people to bring ideas and sound them out with colleagues. Everyone is encouraged to be original, creative or just plain eccentric at this stage: we believe that even the strangest of ideas can lead to fresh ways of doing things.

A Strategic Cycling Analysis to expand London's cycle network

13 July 2017

Transport for London has recently published its Strategic Cycling Analysis report, which draws on innovative data to identify where best to expand London’s cycle network. The analysis takes account of existing and potential cycling demand and growth forecasts to identify where investment in cycling infrastructure could have the biggest impact in terms of growing cycling in the capital. The report gives an indication of where the next Cycle Superhighways, Quietways and Liveable Neighbourhoods will be built over the next ten years.

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