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Behaviour change

Improving forecasts through ‘Nudge’ theory

15 November 2017

It is notoriously difficult to predict what’s going to happen with new technologies. However, being able to do so is of uttermost importance in the transport sector. Behavioural Economics, if applied correctly, can help in this almost impossible quest of predicting the speed of adoption of new technology. To illustrate this, we use two very different types of technology, Uber and Electric Vehicles.

Complete streets, a route to healthier and safer lives

14 September 2017

Many cities face critical health and safety issues, with poor air quality killing around 5.5 million people worldwide annually. In India, it is estimated that around 1.2 million people die yearly due to air pollution costing the economy an estimated 3% of GDP. In cities, taking a ‘complete streets’ approach can help address health issues and make our cities safer and more liveable.

A Strategic Cycling Analysis to expand London's cycle network

13 July 2017

Transport for London has recently published its Strategic Cycling Analysis report, which draws on innovative data to identify where best to expand London’s cycle network. The analysis takes account of existing and potential cycling demand and growth forecasts to identify where investment in cycling infrastructure could have the biggest impact in terms of growing cycling in the capital. The report gives an indication of where the next Cycle Superhighways, Quietways and Liveable Neighbourhoods will be built over the next ten years.

Steer Davies Gleave delivers a Personal Travel Planning for Hackney Council

15 June 2017

There is a renewed interest in Personal Travel Planning (PTP) as an approach to influencing behaviour as some London Boroughs develop programmes to implement Low and Zero Emission Neighbourhoods.  Steer Davies Gleave has been commissioned by Hackney Council to deliver a PTP programme which will support four key projects underway in the borough including the City Fringe Zero Emission Network.  

Evaluating the impact of a new shared electric bikes programme in England

20 May 2016

Steer Davies Gleave is working on behalf of Carplus/Bikeplus to evaluate the impacts of a new shared electric bikes programme. The programme, funded by the Department for Transport (DfT), supports the development of eleven projects in cities, rural areas and tourism hotspots in England. 

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