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Creating a Smart Column Information Display for Ealing Broadway

London Borough of Ealing

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Ealing Broadway station is a complex, multi-modal interchange in West London which experiences large numbers of passengers transferring between rail/London Underground and local buses which stop at over thirteen stands in the area surrounding the station. The challenge was to make travelling through this interchange simpler.

Our role

To improve the interchange experience, the local council commissioned Steer Davies Gleave to design and implement a real-time transport information column to communicate next bus departures and real time departures and service quality for rail and tube.

How we did it

Our design team worked closely with the client and Trueform Group, our manufacturing partners, to design an attractive yet robust product able to withstand the rigours of a busy urban environment. The column has two integrated high-definition screens that display easy to understand bus and tube digital information derived from Transport for London’s open data feeds and National Rail Enquires live information service.

The column also includes static mapping. A local area map shows all local bus stop locations and a network map highlights key rail lines running through Ealing Broadway. The maps are illuminated and printed on vinyl for ease of updating.

Ealing Broadway’s Smart Column sets a new benchmark in real time transport information and one that other London boroughs and city centres will seek to replicate.

“ We are delighted with the final design and have received lots of positive comments over this innovative concept. We are confident it will improve the journey experience for the millions of people that travel through Ealing Broadway every year.”
Nick O'Donnell, Director - Strategic Transport at London Borough of Ealing

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